FUD - Fear, Uncertainty, and Doubt

This is a tactic used to discredit a competing idea, agenda, product, or solution, and is particularly effective in a business setting by marketing departments. It attempts, through mis-information and dis-information, to paint the target as having a higher risk of failure and hidden costs in an effort to promote one's own idea, agenda, product, or solution by making them be perceived, in contrast, as a safer, more successful choice.

Microsoft long had a marketing strategy of using FUD to discredit its emerging competitors to its customers to continue its long tradition of maintaining its monopoly through both legal and illegal means.

Links to Articles about Microsoft's FUD

Someone may already have a web site for this sort of thing, but I 'm not aware of it. If one exists, let me know and I'll take this down and put the link here.

• e-Week article about a recent Jupiter Research Study that was funded by MS. The article points out how this could skew the "research."

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